Sir Alan had been involved in the refurbishment of the Hackney Empire and this week a group of celebrities and the remaining candidates helped raise some money in a celebrity auction. Sir Alan separated Paul and Saira asking them both to select members for the new teams. First Forte were led by James and included Saira, Sebastian and Raj. Impact were led by Ben and included Miriam, Paul and Tim. Each team visited five celebrities and tried to obtain something from each of them which would be auctioned. Ben wisely gave Miriam the task of chatting up Michael Winner who contributed a table for four at The Ivy. Impact were on fire and then managed to get Dermuid Gavin to part with his prized Suzuki bike. First Forte were struggling. Eamonn Holmes charmed the group sitting them on the GMTV studio couch but the most he would offer was a tour of the TV studios and breakfast in the canteen.
Genres: Reality
Keywords: accounting , advertising , board-meeting , branding , british , business , business-competition , challenges , competition , criticism , design , employment , leadership , management , manufacturing , marketing , negotiation , profit , promotion , research , salesperson