Alan Sugar begins another search for a business partner, challenging a new group of candidates to design and manufacture their own burgers to sell to the public in London. Chaos in the kitchen throws one team into disarray, while the other team wastes valuable time deciding how to label their product. Back in the boardroom, tensions rise as the candidates face Lord Sugar for the first time.
Genres: Reality
Keywords: accounting , advertising , board-meeting , branding , british , business , business-competition , challenges , competition , criticism , design , employment , leadership , management , manufacturing , marketing , negotiation , profit , promotion , research , salesperson