This time, the final five candidates are summoned to Lord Sugar's newly refurbished offices in the City of London. There they are joined by some of Lord Sugar's closest associates, ready to put the candidates through their paces in a series of tough interviews, with each candidate going head to head with a business heavyweight in an attempt to prove their worth. There are tears, tantrums and turmoil, as confidence crumbles, egos are eradicated and business plans are pulverised, before heading back to the boardroom to face Lord Sugar once more.
Genres: Reality
Keywords: accounting , advertising , board-meeting , branding , british , business , business-competition , challenges , competition , criticism , design , employment , leadership , management , manufacturing , marketing , negotiation , profit , promotion , research , salesperson