The candidates are summoned to London City Airport, where Lord Sugar sets them the task of devising a marketing campaign for a brand new budget airline. They need to come up with a distinctive brand, make a 30-second TV advert and design a uniform that flies the flag for their new airline.
Genres: Reality
Keywords: accounting , advertising , board-meeting , branding , british , business , business-competition , challenges , competition , criticism , design , employment , leadership , management , manufacturing , marketing , negotiation , profit , promotion , research , salesperson