The two finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment. With the help of some familiar faces, they must launch their business, create a new brand for their company, produce a digital billboard, direct and edit a TV advert and design a metaverse, then pitch it all to Lord Sugar and industry experts at a black-tie event.
Genres: Reality
Keywords: accounting , advertising , board-meeting , branding , british , business , business-competition , challenges , competition , criticism , design , employment , leadership , management , manufacturing , marketing , negotiation , profit , promotion , research , salesperson