It's all about satin and sequins as Sir Alan Sugar sets both teams the challenge of selling wedding dresses at a wedding show at the Birmingham NEC. The candidates have just one day to visit specialist bridal businesses and select gowns that will be popular with brides-to-be at the show. Success in this task will depend on choosing the right products to sell - and with more than 300 exhibitors at the show, the competition is tougher than it's ever been before.
Genres: Reality
Keywords: accounting , advertising , board-meeting , branding , british , business , business-competition , challenges , competition , criticism , design , employment , leadership , management , manufacturing , marketing , negotiation , profit , promotion , research , salesperson