At a shopping mall in the City of London, Lord Sugar points out to the teams the wide range of successful fast-food chains and tells them to invent their own outlet, develop a unique cuisine, open it to the public and pitch the concept to him and experts from the fast-food industry. The teams get two brand new sites in the centre of the West End to turn into protoype fast-food outlets. One team goes for Mexican meals, the other for British pie and mash. Both teams split - one half to cook, the other to make the branding match the concept. The Mexican restaurant gets called Caracas because it sounds like maracas, while the pies get named after historic Britains; except that, once the branding has been done, Nick casts doubt on the British credentials of Christopher Columbus.
Genres: Reality
Keywords: accounting , advertising , board-meeting , branding , british , business , business-competition , challenges , competition , criticism , design , employment , leadership , management , manufacturing , marketing , negotiation , profit , promotion , research , salesperson