Lord Sugar calls the teams to Burlington Arcade, a luxury shopping centre in London's West End. He spells out that in the current economic climate Britain still has a taste for the finer things in life, but they should come with an affordable price tag. He reveals that the candidates' latest task is to consider affordable luxury retail markets and come up with a new product range.
Genres: Reality
Keywords: accounting , advertising , board-meeting , branding , british , business , business-competition , challenges , competition , criticism , design , employment , leadership , management , manufacturing , marketing , negotiation , profit , promotion , research , salesperson